Social and Digital Marketing Viability (part 2, task 2)
- Feb 15, 2018
- 1 min read
Eight viable approaches have been identified for use. The most effective and the priorities are highlighted below.
Social
Digital
• YouTube
• Website
• Blog
• Personalisation
Despite the disadvantages, social marketing approaches are gaining traction. For a low or no cost, the brand can create an online presence to update customers quickly on developments and to push the product, create further brand awareness and growth. Whilst, the website and blog are useful tools for marketing, they must be kept up to date, meaning constant investment in time and occasionally money. To keep the website and blog high in the search rankings, SEO must be done so that they can be found easily, which is a risk as it changes frequently. The main issues and risks for these are that if someone isn’t working on them constantly, the brand personality fails, and customer interaction cannot happen easily.
Unlike the approaches above, the disadvantages for YouTube, personalisation and Pinterest outweigh the advantages to the brand.
Perhaps these approaches may become more viable in the future but, the time, effort and money each approach would take just simply will not benefit the marketing as it stands. The risks and issues in discarding these are that large groups of customers may be missed, reducing sales.
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