Customer Persona
- Feb 6, 2018
- 1 min read
Healthy conscious gym users searching the term ‘Healthy lunches’
ICAEW- Institute of Chartered Accounts in England and Wales
Demographic Details
Male or Female
Age 20-30
Annual income £30,000
Lives in Manchester in an apartment working in Ancoats or Spinningfield area
Background
Working in Public Relations (PR) as a social media assistant for an Architecture Company
Studied business at University
Has a partner of 4 years but not married
Online behaviour
Blogs on a health forum
Likes to post pictures of food
Follows many gyms/health centred twitter accounts and retweets them
Uses Groupon to look for restaurant deals
Hobbies
Goes to the gym 4 times a week and attends bi-annual charity sporting event
Regularly blogs to a health forum
Food habits
Orders HelloFresh for 3 days a week
Eats supermarket salad meal deals but is bored
Sometimes orders graze boxes
Goals
Becoming social media manager
Increase salary to £35,000+
Attend more event to network and gain contacts
Wants healthy lunches that are quality food, innovative and quick and easy to eat.
Wants healthy, quick meals for nights when has no time to cook after work and gym
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