The Business, PSO's and SEO (Section A - part 1)
- Jan 24, 2018
- 1 min read
Introduction
Fit Kitchen is a healthy ready meal brand that started in 2017. The brand uses Facebook, Twitter, Instagram and a simple website and are stocked in Sainsbury’s and Waitrose exclusively.
PSOs
Online Sales - chosen
Advantages: direct sales, increase conversion & retention, track sales and gather information.
Disadvantages: can they meet demand?
Issues and Risks: cost, logistics
Meal Plans – discarded
Advantages: encourage sales, aid retention
Disadvantages: lower profit margin, lower individual sales, may need longer shelf life
Issues and Risks: takes time, people may not want the same meals for that long so reduces customers
Vegetarian Range - discarded
Advantages: wider audience, greater choice, new market
Disadvantages: costly, may not have the capacity, may fail.
Issues and Risks: product development takes time
Objectives
Key Phrases for SEO
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